Throughout the early '60s Claunch stayed on the fringes of the music scene, occasionally discussing the possibilities of entering into business with FAME studios owner Rick Hall, but always opting for the security of the hardware business. Then, in 1964, with financing from Doc Russell, Claunch became a partner in the Goldwax label. Releasing a funkier brand of gospel music than most labels were willing to, Goldwax built a solid catalogue of hits by O.V. Wright and James Carr, among others. Like Jim Stewart at Stax, Claunch realized that, though he had a country background, his instincts were well suited in R&B. Goldwax was successful until 1969 when differences between Claunch and Russell, as well as James Carr's personal problems, caused the label to fold. Claunch remains on the fringes of the business, occasionally inking a production deal and always on the look for new talent. ~ Steve Kurutz, Rovi