Fueling the Next Wave of Innovation

Expert advice and helpful resources for companies on leading through a crisis
Advice & Ideas for Planning Ahead

How will your company fare on the road to recovery? What should you focus on to come out of this crisis stronger? Brands are already making tough decisions about the future of their business and we want to help. We’ve gathered timely advice from industry experts, thought leaders, and brand executives on how to spur innovation, seize new opportunities, and create meaningful connections on the road to recovery.

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Why innovation matters now more than ever

Despite the doubt and anxiety, now is the time to strengthen your resolve and focus. Businesses will be remembered for how they responded with creativity, innovation, and customer-centricity.

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Dr. Ioannis Ioannou - Brands Should Prioritize Stakeholder Relationships and Innovation

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Bret Kinsella - How the Pandemic is Driving the Shift From Touch to Talk
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Dr. Kumar Mehta - Succeeding Through Innovation During a Crisis
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Tim Galles - Brands Should Hit the Innovation Button Not The Pause Button
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Bret Kinsella - How the Pandemic is Driving the Shift From Touch to Talk
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Dr. Kumar Mehta - Succeeding Through Innovation During a Crisis
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Tim Galles - Brands Should Hit the Innovation Button Not The Pause Button
Tim Galles
Chief Idea Officer
Barkley
Brands that are going to come out of this stronger are the ones that are finding really smart ways to innovate. It's really important that brands find this time to not only press the pause button or panic button, but actually press a prototype or an innovation button.
Dr. Ioannis Ioannou
Associate Professor of Strategy & Entrepreneurship
London Business School
We found in a study that intangibles become particularly valuable in the middle of the crisis and therefore companies tend to maintain their investments in stakeholder relations and innovation capabilities.
The majority of executives agree that innovation is crucial for future success
Source: McKinsey
Innovative companies grow faster and more profitably than the rest
Source: PWC
Dr. Kumar Mehta
Founder, Bridges Insight
& Author of The Innovation Biome
It's even more important now to be inclusive in your innovation efforts. Innovation is not limited to a few people who think they're in charge of innovation. We now need all ideas on the table and we don't know who has the best ideas.
Source: McKinsey
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The essence of resilience and leadership

In a crisis, the companies that will lead are those that remain agile, foster a community, protect employees and stakeholders, and build recovery on a foundation of trust.

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Chloe Demrovsky - Focus on Organizational Resilience and Business Continuity

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Paul Argenti - Treat Employees as Assets and Not Liabilities
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Dr. Ioannis Ioannou - Maintaining Survival While Also Enhancing Competitiveness
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Ravin Jesuthasan - How to Become a More Agile and Resilient Brand
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Scott McCormick - Brands Get Disrupted if They're Not Paying Attention
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NEXT
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Paul Argenti - Treat Employees as Assets and Not Liabilities
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Dr. Ioannis Ioannou - Maintaining Survival While Also Enhancing Competitiveness
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Ravin Jesuthasan - How to Become a More Agile and Resilient Brand
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Scott McCormick - Brands Get Disrupted if They're Not Paying Attention
Dr. Art Markman
Professor of Psychology
University of Texas at Austin
Brands need to think about how they might foster the kinds of human connections that people need. In what ways can brands actually demonstrate that they can help people to find some degree of connection to their broader community and to feel a connection to something bigger than themselves?
A Roadmap to Brand Recovery
Source: Sinclair
Dr. Ioannis Ioannou
Associate Professor of Strategy & Entrepreneurship
London Business School
In the midst of an economic meltdown, I think there are two sets of issues that companies should pay attention to. First, how should they reconfigure their strategic resources portfolio to maintain survival. Secondly, it's very important to understand the time horizon of the decision making process, not only the short-term but also the medium- and long-term implications of their decisions.
Tim Galles
Chief Idea Officer
Barkley
It's always great for brands to sustain innovation, which is really driving and making your current products and your current customer set as great as can be, but also having a counterpart to that which is really disruptive, which is preparing you for new markets, new ideas, and in a way it takes a whole different team to kind of do that.
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Respond. Recover. Reinvent.

Unprecedented market and societal shifts are causing uncertainties that need to be navigated with purpose and humanity. Brands should grow and change to consistently create products that enhance societal value.

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Dr. Art Markman - Importance of Community and Human Connection in a Crisis

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Bret Kinsella - Voice AI Can Help Brands Respond to New Consumer Priorities
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Jason Feifer - Accelerate Innovation to Meet Constant Change
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Bret Kinsella - Voice AI Can Help Brands Respond to New Consumer Priorities
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Jason Feifer - Accelerate Innovation to Meet Constant Change
Dr. Art Markman
Professor of Psychology
University of Texas at Austin
Really listen to what people are saying not just about the crisis but also about their hopes for the future, their plans over the next six months. Then use some of that information to begin to make some educated guesses about how to meet consumers where they're going to be in six months rather than where they are right now.
Recovery Planning Considerations for Brands
Source: Sinclair
Scott McCormick
President
Connected Vehicle Trade Association
Don't worry about the things you can't control. Worry about the things that you can bring value to. Anybody can be an innovator if they sit down and say, I have to do something different. You’ll be disrupted only if you're not paying attention.