Voice AI users can benefit from personalization with the convenience of saved payment information for future purchases or recommendations based on previous commands. These conveniences are especially needed in the hospitality and healthcare sectors where privacy and security are of the utmost concern.
In a hotel or on a cruise ship, guests can program lights, window coverings, and temperature settings for rooms, or order room service and housekeeping without concerns that their conversations will be collected and stored. In these settings, guests often have the option of clearing their information from the local device before they leave.
In the healthcare industry, doctors and nurses can pre-set voice-enabled medical device specifications before surgery or examination without sharing specific patient information to the cloud and maintaining patient confidentiality.
Companies also benefit from delivering personalized experiences. Personalized experiences not only increase brand loyalty and user engagement. They can also increase revenue. According to Statista, 93% of B2B marketers attributed revenue growth to personalization. Edge and embedded voice assistants give users and brands the advantages of personalized experiences while keeping personal data secure on the device.