Multi-platinum hitmaker BIA's tough, confident flows meet with detailed production, resulting in sinister trap bangers with the occasional R&B hook. After getting started as an independent artist, she signed on with Epic in early 2020, issuing her EP For Certain and bringing on Nicki Minaj for a remix of one of its tracks, "Whole Lotta Money."

BIA was born in 1991 in Medford, Massachusetts, and spent time early in life as a part of Boston's independent rap scene. She eventually began working on music of her own and relocated first to Miami and then to Los Angeles. In 2016, she added vocals to the J Balvin single "Safari" and opened select dates in support of Ariana Grande, all while releasing new singles of her own. The EP Nice Girls Finish Last: Cuidado surfaced in 2018 and included some of her previously released singles as well as new tracks featuring guest spots from Kodak Black and Kali Uchis.

In 2020, now signed on with Epic, BIA released a few tracks that had a slightly harder edge, "Free BIA (First Day Out)" and the lurching, hypnotic "Cover Girl." Both songs were later featured on her second EP, For Certain, issued in December of that year. A video for the EP's "Whole Lotta Money" was released the next April, and following the song's viral success, a remix with Nicki Minaj appeared in July, reaching the Top 20 of the Billboard Hot 100. The song earned her a nomination for Best Breakthrough Song at the 2021 MTV VMAs. In addition, BIA's reworked version of her track "Skate" was featured in the 2021 Stanley Cup Playoffs tune-in promotions. ~ Fred Thomas, Rovi