By this time, Morgan had so many opportunities put before him that it seemed as though something had to come of one of them. In late 1968, he became the bassist for the Ugly's, regarded as one of the most promising bands in Birmingham, who had been at it, in one form or another, since 1957 without success -- he wrote a single for them as well. But their lineup proved unstable, and then suddenly in 1969 his old Mayfair Set bandmate Trevor Burton joined, and the group members and management decided it was time for a change of name, image, and approach. They renamed themselves Balls, which was at least an attention-grabber, and they seemed no less promising than any band working at the time -- in addition to Morgan and Burton, ex-Ugly's Steve Gibbons and Richard Tandy were there, as were, at various times in the months to come, Denny Laine and Jackie Lomax, late of Apple Records and the Undertakers, but it all came to nothing, and Morgan was out before 1969 was over. He was then discovered by producer Lou Reizner, who put him to work as a songwriter for a progressive pop band called Wishful Thinking -- they scored a European hit with his song Hiroshima, but that was his biggest musical success, although the contact with Reizner did lead to his recording of Morgan, his one and only solo album (released in the U.S. on the Ampex label).
In the early '70s, Morgan became a bassist/singer in the Birmingham-based hard rock/prog rock outfit Magnum, but he left prior to the recording of their debut album. He and songwriter Jim Cleary formed the Morgan-Cleary Band in the second half of the 1970s and recorded an album on the Jet Records label, produced by his onetime Mayfair Set bandmate Richard Tandy -- who, by then, was playing with the Electric Light Orchestra -- but the album was never released. Finally, in the early '80s, he joined a touring version of the Electric Light Orchestra, playing acoustic guitar and keyboards as well as singing backup. This was a period in which the group's recording activity had slowed, and he only participated in the making of one album, Secret Messages (1983), as a singer. He left ELO in 1986, and with Tandy formed the prog rock and pop/rock duo Tandy Morgan. ~ Bruce Eder, Rovi