AGENTIC BUYER’S GUIDE

Choosing to Build or Buy Conversational AI

Choosing the right conversational AI transformation path has never been more important — or more complicated. The market is crowded with options that sound similar but deliver very different outcomes. 

This guide helps you cut through the noise and make an informed, strategic decision:

  • Build your own solution using Big Tech’s cloud-provider toolkits like Google or AWS, or
  • Buy a purpose-built conversational AI platform designed for enterprise-grade deployment.

Inside this guide, discover:

Build vs. buy trade-offs — Weigh the flexibility of building in-house against the speed and simplicity of pre-built, production-ready solutions.

Time-to-value acceleration — See how purpose-built platforms can deploy in weeks or months instead of years, freeing customers from outdated, frustrating automation faster.

Voice performance in the real world — Explore how fine-tuned, domain-trained models dramatically reduce word error rates and improve satisfaction across sectors like finance, insurance, and healthcare.

The next frontier: agentic orchestration — Understand how true multi-agent coordination creates more natural, goal-directed interactions than single-agent systems.

Conversational AI is here.

Companies that move decisively in 2025 will define the next decade of customer responsiveness.

Fill out the form to find out which approach — build or buy — will drive the best results for your business.

Buyer’s Guide | Build vs Buy AI Agents: 5 Questions to Ask (#86)