Jul 18, 2025
6 MIN READ

Beyond Staffing Shortages: How Voice AI Is Transforming Customer Service for Multi-Unit Retail Franchises

For multi-unit retail franchise leaders like you — CEOs, COOs, and Owners — the challenges are clear: escalating hiring and training costs, persistent staffing shortages that limit customer service hours, and the constant pressure to capture leads while efficiently serving existing members.

Missing a call or failing to provide instant support can mean lost revenue and tarnished brand reputation across your entire network, especially in today’s competitive landscape. Therefore, solutions that mitigate these risks, such as advanced voice AI for retail, are no longer a luxury, but rather a strategic imperative. 

In this blog, we’ll look at how SoundHound AI’s Smart Answering specifically addresses these critical pain points, empowering your franchises to achieve unparalleled efficiency, enhance customer experience 24/7, and drive profitable growth without the traditional hiring headaches.

Smart Answering: the strategic solution for multi-unit retail

Smart Answering isn’t just another voice AI service; it’s a strategic operational advantage designed specifically for the unique demands of multi-unit retail franchises.

At a time when staffing challenges and rising labor costs directly impact your bottom line, Smart Answering provides a robust, AI-powered virtual assistant capable of seamlessly managing 100% of your inbound customer calls and texts, around-the-clock. This advanced platform automates responses to FAQs, efficiently collects vital customer information, and intelligently routes complex inquiries to the appropriate human resource when necessary.

The result? Your customers experience natural, human-like conversations, while your operational efficiency and profitability trend upwards across every franchise location.

Key features: empowering your franchise network with Smart Answering

Smart Answering is engineered with a comprehensive suite of features designed to directly combat the staffing and operational challenges that multi-unit retail franchises face. Each feature translates into tangible benefits for your bottom line and customer experience:

  • 24/7 uninterrupted customer service: Smart Answering handles 100% of incoming calls and texts, ensuring no customer inquiry goes unanswered, whether it’s a new lead or an existing member looking to book a class or appointment. This reduces the need for constant human oversight and associated labor costs, and drives continuous engagement and new revenue opportunities.
  • Automated information delivery & engagement: instantly provides callers with detailed business information such as hours, locations, policies, and current promotions. The platform can also proactively send helpful website links via SMS, guiding customers to online resources for self-service or detailed information, further reducing inbound call volume that would otherwise require staff intervention.
  • Intelligent lead & member management: Smart Answering excels at collecting and forwarding customer messages in real-time, capturing every new lead and facilitating seamless communication with existing members for bookings, inquiries, or support. This ensures efficient lead nurturing and improved member satisfaction without additional staffing.
  • Precision call routing: Smart Answering intelligently transfers calls to the right department or employee when human intervention is genuinely required, minimizing wasted time for both customers and staff.
  • Unparalleled customization & brand consistency: tailor the virtual assistant to your brand’s unique voice, specific FAQs, and operational workflows across all your franchise locations. This helps provide consistent, accurate, and personalized customer interactions that human staff alone cannot consistently deliver, and reinforces your brand identity without requiring extensive training for human staff across numerous sites.

These features collectively free up your valuable in-store teams to focus on  in-person customer experiences and revenue-generating activities — like sales and member engagement — while Smart Answering handles high-volume, repetitive inquiries efficiently and cost-effectively.

Important considerations for multi-unit retail leaders

As with any new technology, there are key considerations to be aware of before getting started. For example, the standard single-location price for Smart Answering expands with additional units. However, this investment is strategically offset by significant cost savings on staffing, training, and operational efficiencies across your entire franchise network, yielding a strong ROI for multi-unit operators.

Implementing new technology often requires an initial setup phase and potential minor adaptations to existing workflows. That being said, Smart Answering is designed for seamless integration with current phone lines, and its intuitive customization minimizes disruption, leading to long-term operational fluidity.

While voice AI handles the vast majority of inquiries, a small percentage of customers may still prefer human interaction for complex or sensitive issues. Smart Answering is designed to intelligently route these specific calls to the appropriate human resource, ensuring optimal customer satisfaction while maximizing AI efficiency.

A scalable investment for your franchise network

Smart Answering provides a transparent and scalable pricing structure designed to deliver significant value across your multi-unit retail franchise. While individual locations can benefit from our comprehensive features starting at just $0.30 a call, we understand that multi-location enterprises require tailored solutions.

For franchise networks seeking to implement Smart Answering across numerous units, our SoundHound AI team can provide you a custom quote or you can try a free trial.

Flexible solutions — from franchise networks to multi-location chains

Smart Answering is built for retail businesses across various models — from extensive franchise networks to growing multi-location chains and even integrated e-commerce operations.

If your organization faces the critical issues of:

  • Staffing shortages that limit customer service availability
  • High operational costs associated with hiring and training call center staff or in-store personnel for phone duties
  • The imperative to capture every new lead and efficiently manage existing member inquiries (e.g., booking classes, appointments) without interruption
  • The need for consistent, high-quality customer experiences across all franchise units

…then Smart Answering is an indispensable tool. Its simple customization ensures the voice assistant integrates seamlessly with your brand and specific operational workflows at every location. For multi-unit operations, this means scalable efficiency, consistent brand delivery, and a significant competitive advantage.

Streamlined onboarding: how to get started with Smart Answering

Implementing a strategic solution like Smart Answering into your multi-unit franchise network is designed to be a streamlined and low-risk process. We understand the value of your time and the importance of a seamless transition.

Here’s how easy it is to begin transforming your customer service and operational efficiency:

  1. Connect with an expert: initiate a brief conversation with a SoundHound AI specialist who understands the unique needs of multi-unit retail franchises.
  2. Experience a tailored demo: witness Smart Answering in action with a quick, customized demonstration. You can set up a functional demo for your business in approximately 15 minutes, allowing you to test its capabilities with your specific operational scenarios.
  3. Seamless integration: your existing phone lines work directly with Smart Answering, meaning no disruption to your current infrastructure and no need to change your business numbers.
  4. Risk-free evaluation: take advantage of our free trial period to thoroughly evaluate the impact of Smart Answering on your operations and customer engagement before any commitment. You only invest once you are confident it’s the right strategic fit for your franchise network.

This direct, no-pressure approach ensures you can fully assess the significant benefits of voice AI without operational friction.

Deploying Smart Answering means happier customers and a distinct competitive edge across your entire franchise portfolio.

Choosing SoundHound AI’s Smart Answering is a strategic move towards a more efficient, cost-effective, and customer-centric future for your multi-unit retail franchise. It’s the intelligent solution for leaders committed to operational excellence and sustained growth.

Talk to an expert to start your free trial.

Davide Petramala leads the Go-to-Market strategy for SoundHound AI’s Smart Answering services, helping multi-location businesses transform how they engage with customers through conversational AI. With over two decades of experience in voice, AI, and enterprise SaaS, Davide works closely with fitness franchises, retailers, and service brands to drive revenue growth, operational efficiency, and customer satisfaction at scale.

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