Panel Replay: Cracking the Code
Fitness studios are using AI to increase revenue, cut costs, and strengthen their culture. Watch this panel session replay from Coach360’s virtual event, IGNITE, to gain actionable insights.
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The race to implement AI across fitness and wellness brands has never been faster. Yet despite the surge in automation, many operators are still only scratching the surface of what’s possible.
The truth is simple — AI in isolation doesn’t transform your business. Integration does.
AI agents that sit apart from your core systems — member management, booking, payments, and CRM — may sound innovative, but they rarely deliver lasting value. The real power of AI comes when it becomes part of your ecosystem, seamlessly working alongside your human teams and the technology that already runs your business.
Across the industry, fitness and wellness operators are testing digital tools and AI assistants to handle calls, bookings, and inquiries. But without full integration, these tools often become disconnected silos — unable to access real member data, update schedules, or process payments.
This leads to frustration for both staff and members. A “smart” assistant that can’t check availability or confirm a membership payment isn’t helping — it’s creating friction.
That’s why SoundHound AI and ClubReady have partnered to close that gap. Together, we’re delivering a 360° integrated ecosystem where branded AI agents don’t just answer questions — they act, using real-time data from the ClubReady platform to deliver seamless member experiences.
When AI and core systems are integrated, something powerful happens: Humans stop fighting technology — and start leveraging it.
SoundHound’s AI agents, fully integrated into ClubReady’s member management and CRM platform, can handle inbound and outbound member engagement with true intelligence:
Every action syncs automatically within ClubReady — no manual data entry, no fragmented workflows, no missed opportunities.
This collaboration ensures that your team can focus on what truly matters: building relationships, training clients, and growing your community.
Technology adoption in fitness isn’t just about automation — it’s about culture.
When AI agents feel like an extension of your team, not a replacement, adoption accelerates and member satisfaction grows.
Through this partnership, operators can now design AI agents that speak in the brand’s tone, understand studio-specific policies, and work side-by-side with staff to enhance — not replace — the human touch.
For brands like YogaSix, StretchLab, and Club Pilates, this means:
The result? A unified customer journey that connects every interaction — from first inquiry to long-term membership — powered by voice AI and underpinned by ClubReady’s robust club management platform.
This partnership brings together two industry leaders to deliver the first truly integrated digital employee solution for the fitness and wellness industry.
Key Benefits:
Together, SoundHound AI and ClubReady are helping brands move from “AI as an experiment” to “AI as infrastructure.”
This isn’t about adding another tool. It’s about redefining how your business communicates — with intelligence, consistency, and empathy — across every member touchpoint.
As the fitness and wellness industry evolves, the winners won’t be those who deploy AI the fastest — but those who integrate it the smartest.
By combining SoundHound’s advanced conversational AI with ClubReady’s all-in-one club management platform, we’re enabling operators to deliver member experiences that are connected, personalized, and truly human.
In the era of AI agents, integration is the new intelligence.

Davide Petramala leads the Go-to-Market strategy for SoundHound AI’s Smart Answering services, helping multi-location businesses transform how they engage with customers through conversational AI. With over two decades of experience in voice, AI, and enterprise SaaS, Davide works closely with fitness franchises, retailers, and service brands to drive revenue growth, operational efficiency, and customer satisfaction at scale.
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