Voice assistants may be an efficient, fast, and convenient way of interacting with a variety of devices today, but they didn’t always have these capabilities. Even early attempts at voice assistants would be subjected to endless jokes about their poor accuracy and understanding. So how did voice AI become the conversational, intelligent technology it is today?
During each stage of developing their voice assistant, the Mercedes-Benz team kept their focus on two important elements, their customers and their brand. Staying true to the Mercedes-Benz value proposition meant knowing who they are as a company and making sure their “Hey Mercedes” assistant communicated those values and attributes at every level.