Forward-thinking brands will begin to imagine themselves as part of the voice-first ecosystem and innovate to provide as much hands-free access to their products and services as possible.
6. Greater accessibility grows the customer base
Communicating with others and staying connected to the outside world has become somewhat dependent on the ability to access technology in the last few years. As our reliance on technology continues to grow, those with physical and mental differences risk being left behind. Voice AI technology is emerging as the great democratizer for technology and a way for businesses to grow their customer base while improving the lives of more than the 56 million people with disabilities in the U.S.—and more globally.
According to Pew Research, disabled Americans are about three times as likely as those without a disability to say they never go online. The study also found that the disabled population is disproportionately comprised of seniors. This is an age group that can be served well by voice-enabled products designed with their special needs in mind. Groups like Project Zilver are making it their mission to help companies design voice AI experiences targeted at removing accessibility barriers to technology and providing access through voice assistants that will help the older generation gain more independence.
According to Heidi Culbertson, Founder of Marvee and Sr. Product Manager, on the Amazon Alexa Product Team for Aging & Independence, “Approximately 10,000 people turn 65 every day in the US. The over-50 cohort is 113 million strong, controls over 70% of the wealth, and currently accounts for $7.6 trillion in direct consumer spending. Importantly, this is not just healthcare spend.”
These numbers represent opportunities for businesses to help improve lives while expanding their user base by designing for older adults and people with physical and mental differences.
Overcoming challenges to voice AI adoption
Even though voice assistants are becoming ubiquitous, many companies continue to struggle to overcome the challenges of implementing voice AI strategies. Admittedly, there are no viable turn-key solutions for long-term success. However, there are solutions for companies at all stages of voice AI development. Finding the right voice AI partner who will provide proven technology and expert advice can help your business accelerate the process, overcome obstacles, and land a voice-first strategy that drives adoption, delivers a competitive advantage, and grows market share.
Even if you aren’t looking for an end-to-end solution, proven voice AI platform providers can supplement your internal teams with ASR, NLU, custom wake words, and other key technologies to move your voice assistant from development to adoption.
At SoundHound Inc., we have all the tools and expertise needed to create custom voice assistants and a consistent brand voice. Explore Houndify’s independent voice AI platform at Houndify.com and register for a free account. Want to learn more? Talk to us about how we can help bring your voice strategy to life.
Karen Scates is a storyteller with a passion for helping others through content. Argentine tango, good books and great wine round out Karen’s interests.