Hyundai Elantra with Houndify Voice AI
Nov 10, 2020

Houndify Powers Hyundai’s Voice Recognition System in All-New Elantra and Elantra Hybrid Models in North America

The long-term partnership between SoundHound Inc. and Hyundai has resulted in another integration of Houndify’s Voice AI platform in their cars, this time in select models of the all-new 2021 Elantra and Elantra Hybrid in North America. This is the first time that Hyundai’s Dynamic Voice Recognition system is being launched in cars for the American market, but multiple other models have already been launched globally featuring the voice recognition system.

Voice recognition in the Elantra and Elantra Hybrid provides drivers with access to cloud-based information from hundreds of knowledge domains, all hands-free, making the driving experience safer, easier, and more convenient. 

Built with Houndify’s Speech-to-Meaning® and Deep Meaning Understanding™ technologies, the Dynamic Voice Recognition system in these new models delivers the most progressive in-car experience in its class. The inclusion of a connected voice recognition system in the high-volume Elantra models is a strong indicator that voice AI adoption is growing in everyday vehicles and is no longer reserved for only high-end models. Voice-enabling the Elantra Hybrid is another step toward creating a safer and greener world. 

Natural language voice recognition system powers everyday vehicles

Houndify’s natural language voice interface delivers unprecedented speed and accuracy in voice recognition and responses, and its unique context aware technology allows the voice system to remember the context of conversations, eliminating the need for users to continue to repeat themselves.

Elantra Dashboard with Houndify

To activate the voice recognition system, Elantra drivers simply touch the “push to talk button” on the steering wheel and ask for what they want using natural voice queries. From there, drivers can access information for a wide range of cloud-based domains across a broad spectrum of topics, including weather, navigation, sports scores, market updates, restaurant recommendations, local search, and much more, making the in-car experience more connected and convenient.

Want to learn more? Watch a demo of Hyundai’s dynamic voice recognition system.

Examples of the types of queries supported include:


  • “Do I need an umbrella today?”
  • “Is it going to rain in San Francisco next week?”

Local Search

  • “Find me Asian restaurants within five miles that are not Thai”
  • “I need coffee”


  • “Did the Detroit Lions win last week?”
  • “When is the next Super Bowl?”


  • “How is Apple’s stock doing?”
  • “How did the stock market close yesterday?”


  • When is Mother’s Day?”
  • “What time is it in Hyderbad when it’s nine o’clock am in San Francisco?”
  • “Send a message to David Rose ‘I am running a bit late see you in ten minutes’”

In 2017, SoundHound Inc. and Hyundai first announced their partnership to bring Houndify voice-enabled AI to their cars beginning in 2019. Since then, Hyundai has launched a broad range of cars globally featuring their new voice recognition system—built on the Houndify Voice AI platform—including the Kia Seltos, Kia Sonet, Hyundai Venue and Hyundai Creta in India. The Dynamic Voice Recognition system in the Indian models currently supports Indian-English accents, and will soon include additional languages from across the Indian region.

Read the full press release here.

Developers interested in exploring Houndify’s independent voice AI platform can visit to learn more and register for a free account.

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