“We are thrilled to be partnering with SoundHound and are looking forward to deploying their music recognition technology throughout our in-car infotainment systems, said Dr. Hong Bae, VinFast Chief Technology Officer, “Creating an exceptional driving experience is more important than ever, and this feature will contribute to providing excellent entertainment and exciting driving experiences to our drivers and passengers.”
VinFast is a smart EV manufacturer headquartered in Vietnam. Founded in 2017, they are the first and only Vietnamese automotive manufacturer to sell cars outside of Vietnam, expand into global markets, and produce electric cars, e-scooters, and e-buses.
Voice-enabled music experiences on the rise
Drivers and passengers are increasingly expecting ease, convenience, and efficiency from their music listening and streaming experiences, and voice assistants are delivering on that promise with quick, hands-free access to entertainment features.
To make the in-car experience as exceptional as possible, music listening experiences need to be conversational, allowing drivers and passengers to ask for what they want naturally and casually without having to memorize a script or repeat themselves. Instead of having to say something awkward and formal like, “Give me the artist and title of the song that is currently playing,” conversational capabilities allow users to speak more freely. For example, they could say, “What’s this song?” or “Who’s this?” and the voice assistant will understand their request.
As technology continues to advance, the possibilities for conversational AI and in-car music experiences will continue to grow, and brands, such as VinFast, are investing in the voice-first era with infotainment solutions that exceed their customers’ wants, needs, and expectations for in-car experiences.
At SoundHound, we have all the tools and expertise needed to create custom voice assistants and a consistent brand voice. Explore SoundHound’s independent voice AI platform at SoundHound.com and register for a free account here. Want to learn more? Talk to us about how we can help bring your voice strategy to life.