When considering a custom voice TTS for a conversational AI, banking and financial institutions aren’t limiting themselves to having only a chatbot, voice skill, website, or mobile app. Instead, leading institutions are building omnichannel voice experiences. These voices are becoming part of the corporate identity and their sound, gender, and ethnic identity are becoming part of the conversation around diversity and inclusion.
Currently, most voice assistants tend to sound young and female, perpetuating gender roles and reinforcing gender bias. With a custom TTS voice, companies can choose voices that represent different ethnic backgrounds, ages, and genders. Recently, the concept of implementing nonbinary voices has become a popular topic of conversation in the voice AI community.
For brands seeking a sonic identity through their custom TTS, it’s about choosing the voice that best represents their values and mission and one that delivers the most pleasing customer experience. Partnering with an established TTS provider with expertise and an extensive library of voices is a good first step for companies looking to match their brand with a custom TTS voice.
Customer service is an essential element of any bank and financial institution’s strategy, and conversational AI can help improve the customer experience and increase revenue. Organizations that currently don’t have a strategy in place for a customized voice assistant should consider the benefits before their customers open accounts with voice-enabled competitors.
Recently, I had the honor to speak with Keri Roberts, Brand Evangelist, ReadSpeaker, as part of a series, “AI in Banking Finance—Now and Into the Future.” During that videocast, we discussed how the brands and people in the banking and finance industries are creatively using conversational AI—one of the fastest-growing areas of technology. If you want to take a deeper dive into this topic, you can listen and watch the show in its entirety here.
Esther Klabbers is a speech scientist at Readspeaker.ai and has been in the text-to-speech field for 25 years with a Ph.D. from Eindhoven University in the Netherlands. Connect with her on LinkedIn and Twitter or read about Readspeaker.ai’s TTS work on their website