As voice-enabled advertising opportunities begin to take hold, you’ll have less control over monetization if you don’t own your voice experience. The benefits of a custom, branded voice assistant far outweigh the short-term cost savings of using someone else’s platform.
Pandora realized the need to take ownership of their customer experiences when they added Voice Mode to their app. The decision to implement a voice-enabled strategy was anchored in Pandora’s core mission to provide frictionless and effortless listening experiences, every time, to every user. Their efforts resulted in a 2020 Webby award in the Best Branded Voice Experience category, and very high user engagement within less than a year of implementing Voice Mode.
If you’re just getting started on the journey to voice-enable your products, services, and apps you’ll want to familiarize yourself with best practices and start internal discussions to get buy-in from key stakeholders. You’ll also want to accelerate the process as much as possible because the market will soon demand touchless, convenient, and frictionless experiences for every touchpoint with your brand, especially in a post-pandemic world. To help you get started, our in-depth VUI Guide includes expert advice to help you along your journey.
Even if you already have a voice strategy and are facing some common challenges, here are some actionable recommendations to help you drive adoption, gain a competitive advantage, and grow market share.
Explore Houndify’s independent voice AI platform at Houndify.com. Register for a free account or talk to us about how we can help you bring your voice strategy to life.
Karen Scates is a storyteller with a passion for helping others through content. Argentine tango, good books and great wine round out Karen’s interests.