What are the connectivity options to be carefully considered? First, there is cloud-only connectivity, grown in popularity through smart speakers, and has access to the internet. Cloud-only works best for voice assistants that don’t require any embedded functions, such as mobile apps, websites, and voice-enabled TVs.
The next option is edge connectivity with or without access to the cloud but can increase product functionality of voice assistants in children’s toys, manufacturing, healthcare, and more without the high cloud-based subscription-based fees and privacy concerns.
Finally, there is Edge+Cloud, which combines the best of both worlds for both cloud-based and embedded connectivity. In-car voice assistants function especially well with Edge+Cloud, allowing users to roll up and down the windows while also streaming music hands-free. Hotels, QSRs, and smart home technology are also widely implementing this connectivity option in their in-room voice assistants, self-service kiosks, and at-home devices.
Which connectivity option is best for your voice assistant? Here are some questions to ask:
- What device will be voice-enabled?
- How much processing power does it need?
- Does it need access to the internet?
- Does it need embedded functionality?
- Are there cost limitations?
- Are there privacy concerns?
For more information on edge voice assistants, check out our guide, “Voice Assistants on The Edge” or our webinar, “How and Why Voice Assistants are Moving to the Edge.”
Find your brand’s voice
A voice assistant’s personality is just as important as how accurate and fast it is. Accuracy and speed may get the job done, but it is through the voice persona that users form deep bonds with the voice assistant. How they feel about the voice assistant will transfer over to how they feel about your brand. Therefore, it’s essential that your voice assistant is more than just precise and efficient—it should also endeavor to be likable and relatable to your customers.
How do you make your voice assistant likable and relatable? Start with knowing your target audience. If it’s for healthcare, business, or education, humor could be more of a distraction and irritant than a joy. If it’s for users in certain cultures, casual language or greetings might not be appropriate. If it’s for a call center, users will likely grow frustrated at lengthy responses and will want to get responses quickly and factually.
Once your users’ needs are determined, then you’ll want to infuse personality into your voice assistant by selecting the voice, tone, word choice, and level of humor that best matches their expectations. When in doubt, turn to user testing. Double-checking that your audience is responding to your voice assistant at every step of the process is essential.