What is voice shopping? How does voice shopping work? These questions and more are populating search engines as people begin to rely on voice interfaces to live their lives. The challenge for retailers is how to make shopping experiences convenient and positive enough to keep consumers using voice as an interface to buy through their stores — not their competition’s.
For merchants, the world of voice shopping is a complicated one. Adding voice to existing apps and offering voice assistants in-store are emerging as ways they can control the experience, reduce friction and competition, and retain customer data.
To be effective, any proprietary voice shopping app or in-store voice experience must be responsive and accurate — delivering on the promise of convenience and reducing frustration. In order to meet these requirements, retail brands must look at solutions that are more responsive than simply laying voice on top of existing applications or throwing their product catalogs into the jumble with third-party speakers.
Before we can begin a discussion about implementing voice-enabled shopping experiences, we need to debunk a few myths:
Voice user interface myths:
- It’s easy to lay a voice interface onto an existing mobile app
- Customers need to see the product before they will buy
- Voice search can be accomplished just by adding a microphone
- People will know what to do and what questions to ask if you provide a voice interface
- Visual designers know how to design for voice
To help retailers navigate the complicated world of voice AI, we’ve identified the 4 keys to implementing a successful voice strategy.
#1 Expand customer experiences through voice AI
For some retail brands, looking beyond a “quick fix” solution means taking a step back and thinking about the long-term strategy behind a voice user interface.
A voice assistant has the potential to be your most successful sales associate or could lapse into being your most annoying “greeter.” If your customers can’t navigate through your product offerings, filtering for color, price, size, availability, and a variety of other preferences, they will quickly abandon your voice assistant for some other method of interacting. It’s possible that eventually these consumers—looking for a more convenient and interactive way of buying products—will leave your brand for one that provides a better user experience.