How Custom Voice Assistants in Call Centers are Raising Customer Satisfaction Ratings
For many companies, the first touch with a customer and the opportunity to either create brand loyalty or customer churn lies in the contact center. During the process of problem resolution, information gathering, task completion, or even while on hold, customers and prospects form first—and often lasting—impressions. Even before the problem resolution stage, interactions with the customer service center are directly linked to sales opportunities. According to Zendesk, 84% of consumers consider customer service to be a key factor when deciding whether or not to purchase—and likely whether or not to purchase again.