Stats Perform and Winter Olympics
Jan 24, 2022
7 MIN READ

Stats Perform and SoundHound Inc. Collaborate to Bring the Winter Olympics to Voice AI Users Across the U.S.

We’re thrilled to announce that our partner, Stats Perform, is providing Winter Olympics coverage for SoundHound Inc.’s voice AI platform users. Users will have access to the latest Winter Olympics coverage, including winners, event schedules, medal standings, live results, participants, and more from Stats Perform’s trusted Olympic Data Feed.

Powered by world-class data and AI, Stats Perform is a market-leading sports technology company that offers unparalleled coverage of the 2022 Winter Olympics. As a global sports data provider, they harness the true power of sports data by leveraging advancements in artificial intelligence to generate the industry’s richest insights. They also cover over 500K matches, including NFL, MLB, NBA, NHL, NCAA, and College Basketball. 

Once enabled on the Houndify Developer Account, users can ask their voice assistant compound and complex questions, such as: 

  • Who won the bobsledding this year, and who won the last Winter Olympics’ men’s halfpipe? 
  • When are the Winter Olympics’ opening ceremony and ice skating events? 
  • What are all the different skiing events, and what teams are competing in curling?

The following is a complete list of Winter Olympics information that Stats Perform provides, along with how frequently the domain is updated for users to receive news as soon as the event is complete. 

  • Schedules – event dates and start times in UTC and local
  • Events – venue location and competition results
  • Teams – list of teams participating in the event
  • Participants – participant physical data, team, and participating events
  • Standings – individual or team standings, records, and stats by event
  • Medals – event medal count by type & country with athlete
Olympic Data Feed

Want to turn on Winter Olympics coverage for your users? Enable Stats Perform and Olympics domains on your Houndify Developer Account or register for a free account here to explore SoundHound’s offerings.

Stats Perform and SoundHound partner for a Winter Olympics victory

The 2022 Winter Olympics will be held in Beijing, China, beginning on February 4th and running through February 20th, and will feature 109 events across 17 winter sports, including ice hockey, skiing, skating, bobsledding, and more. According to Google Trends, search rates for “Winter Olympics” and famous Olympians, such as snowboarders Shaun White and Chloe Kim, have been ramping up over the past month, with commonly searched for questions including the following: 

  • Where are the Winter Olympics this year?
  • When do the Winter Olympics start?
  • How to watch Winter Olympics?
Winter Olympics Google Trends

Google Trends for “Winter Olympics”

The Winter Olympics is a global event with a large portion of the population interested in the results. According to the International Olympic Committee, the 2020 Tokyo Olympics were watched by more than 3 billion people, and official coverage was viewed by 28 billion people—a 139% increase compared with the Olympic Games Rio 2016. Interest in the Olympics is only ramping up, and companies can boost their users’ engagement with their voice assistant by offering them valuable insights into the games. 

The 2020 Tokyo Olympics were watched by more than 3 billion people, and official coverage was viewed by 28 billion people—a 139% increase compared with the Olympic Games Rio 2016.

International Olympic Committee

With such a momentous event occurring, companies hoping to expand opportunities for user engagement—and those looking for more reasons to send updates to users—have the perfect opportunity to increase interest and deliver delight. Enabling Stats Perform allows your customers to ask a wide range of questions about the Winter Olympics and get accurate, up-to-the-minute results. 

With drivers needing to keep their hands on the wheel and eyes on the road, in-car voice assistants are an ideal opportunity to provide users with Winter Olympic insights. While commuting to work, heading to the store, or on a day trip, drivers can still be connected to their favorite winter sports, all hands-free.

The world of search is evolving away from typing, swiping, and scrolling to that of hands-free voice interactions. By ensuring users have hands-free and frictionless access to information about such a global event, companies can form deeper connections with their customers.

Educating your users on domains

While turning on the domain is the first step, it’s important that companies embark on a continuing user education campaign. While user education efforts should be ongoing, announcing important updates—such as the addition of Winter Olympic statistics—is essential to growing customer engagement.

Oftentimes, users aren’t aware of exactly what they can ask a voice assistant or what information is available. Users can get stuck in a habit of only making basic requests, such as playing music, setting timers, or navigating. Without user education and notification, your customers may not realize the full extent of questions they can ask your voice assistant.

While turning on the domain is the first step, it’s important that companies embark on a continuing user education campaign.

Companies can educate users and promote engagement through helpful suggestions from the voice assistant throughout the day or by prompting users who don’t know what to ask, by saying things like, “Did you know you can ask me about the Winter Olympics?” If the voice assistant is connected to a screen through a mobile app or in-car voice assistant, pop-up notifications with valuable tips are also a great way to educate users. 

Not only will educating users help get more engagement with a single domain, but it will also lead to a more valuable user experience overall and encourage customers to expand the scope of what they routinely ask the voice assistant.

Stats Perform and SoundHound have embarked on an exciting collaboration to bring sports data to voice AI users across the U.S., making their lives richer and more convenient. Enable the domain today and educate users before the flame is lit, and let your users know their voice assistant can be their on-the-spot Olympics resource. 

If you aren’t able to get Stats Perform enabled for your voice assistant in time for the Winter Olympics, which are right around the corner, the Big Game and Summer Olympics will be here before you know it. Don’t let your customers miss another opportunity to get all the stats and important information for their favorite sporting events.

Want to turn on Stats Perform and Winter Olympics coverage for your users? Enable Stats Perform and Olympics domains on your Houndify Developer Account or register for a free account here to explore SoundHound’s offerings. 

At SoundHound Inc., we have all the tools and expertise needed to create custom voice assistants and a consistent brand voice. Explore SoundHound’s independent voice AI platform at SoundHound.com. Want to learn more? Talk to us about how we can help bring your voice strategy to life.

Kristen is a content writer with a passion for storytelling and marketing. When she’s not writing, she’s hiking, reading, and spending time with her nieces and nephew.

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