A successful TV viewing experience means the viewer is as immersed in the content as much as possible with few to no interruptions that frustrate them or take them out of the experience. These frustrations can include typing in titles using small arrow keys, navigating through massive catalogs of content to find the right entertainment, trying to turn on closed captions, needing to pause the show when the remote is nowhere to be found, and more. With voice-enabled TVs and remotes, these pain points can be overcome by offering fast, efficient, and hands-free interactions.
Voice assistants in TVs and remotes are becoming increasingly popular as more viewers experience the benefits. TVs have evolved greatly in the last few decades, going from cable to streaming services and smart TVs. As the technology continues to expand and reach more viewers, voice-enabled TVs and remotes will grow to become a household staple. The trend has already begun with 44% of surveyed U.S. households having a TV remote capable of voice control as of March 2021, according to Statista.
While typing and swiping still has an appeal for certain devices, having to navigate tiny buttons or get up to reach the remote or buttons on the TV interrupts the user experience and causes frustration. Today, voice assistants are expanding the possibilities of how users can interact with their TVs.
SoundHound and VIZIO evolve the smart TV experience
SoundHound and VIZIO have already experienced great success with the rollout of a voice-enabled VIZIO remote and app in the spring of 2021. Since then, the VIZIO Voice experience has seen daily voice queries double every quarter. Now, the companies are expanding their relationship to further innovate the TV viewing experience to voice-enable a majority of VIZIO’s TVs and collaborate on interactive experiences—including voice commerce opportunities.
SoundHound’s advanced voice AI technology integration into VIZIO’s voice-enabled remote and mobile apps allows viewers to speak naturally to search for TV shows and movies, change TV settings, switch picture modes, launch apps, check the weather, and more.
With its library of hundreds of content domains, SoundHound’s Voice AI platform opens the door to significant voice commerce opportunities. Together, SoundHound and VIZIO continue to innovate with a focus on the consumer experience and voice-enabled interactive opportunities for viewers.