Voice AI’s advanced filtering capabilities make searching through large volumes of content easy and fast. Instead of having to select multiple filters, scroll through irrelevant searches, or enter in text via tiny arrow keys, users can simply say something like,
- “Show me LGBTQ shows.”
- “Play a workout playlist.”
Voice assistants reduce the tediousness of searching through a vast amount of content on either a small screen or with minuscule buttons. Content that could get buried in a sea of unrelated results can be easily and quickly be found through a conversational interface, and users can search for what they want—even if their hands are otherwise occupied.
4. Eliminating context switching with voice assistants
When consumers use media devices, whether a TV or an app, their goal is to be immersed in the experience and entertained. While listening to music or watching TV, users are otherwise engaged and don’t want to context switch to search for a new song or movie.
Context switching, or changing your mental control settings, happens when you quickly switch from one task to the next. For example, watching TV and then having to use a remote, listening to music, then having to navigate a screen, or posing for a picture, then having to scroll through filters. It removes the user from the experience and divides their focus. If they’re actively doing another activity while enjoying the content, such as cooking, cleaning, or dancing, then that’s an additional level of context switching and interruption that occurs.