Hound and Houndify Expand Content Offerings with iHeartRadio Partnership
iHeartRadio and Hound partnership allows Hound users to stream live radio directly through the app and enjoy their favorite music anywhere and anytime.
We’re partnering with iHeartRadio to bring their vast and impressive music and podcast content to the Hound App and Houndify Voice AI platform. Our users will soon have access to iHeartRadio’s free offerings including Live Radio (U.S. only), Artist Radio (U.S. only), and Podcasts (available globally except the U.K.) in early 2020.
Our first offering was the SoundHound music discovery app, so the availability of iHeartRadio’s music content to millions of our users is a natural extension of that experience. In addition to music, iHeartRadio is the top commercial podcast publisher globally. No separate login or authentication is required to access this content vias Hound and Houndify.
“With podcasts now becoming a bigger part of peoples’ lives, we’re thrilled to add their robust catalog to the Hound and Houndify platforms for millions of our global users to enjoy,” stated Kamyar Mohajer, vice president of corporate strategy for SoundHound Inc.
For developers using the Houndify Voice AI platform to power their voice assistants, iHeartRadio is available as a content domain.
Now, any customized voice assistant powered by Houndify can include iHeartRadio content, delighting users with the convenience of hands-free access to even more music and podcasts.
“Our continued goal is to make iHeartRadio’s massive library of audio content available everywhere our listeners are on the products and services they expect. SoundHound’s prominent position within the automotive industry and their seamless integration of voice assistant technology makes them an ideal partner for us,” stated Michele Laven, president of the Strategic Partnerships Group for iHeartMedia.
The integration of iHeartRadio into its products is part of a larger strategy by SoundHound Inc. to bring the power of voice AI to every product, device, and application, and to offer a robust library of domains to developers of voice assistants for their brands.
In-car music experiences have undergone a technological evolution over the years, with newer models offering more alternatives for listening to the radio or streaming favorite music apps. Essential to the modern driving experience, music has become a must-have for car buyers and hands-free access has emerged as an essential safety feature.
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Voice assistants are increasingly the preferred method for users to search, ask questions, and complete tasks efficiently, quickly, conveniently, and hands-free. In 2020 alone, 45% of internet users searched via voice, according to We Are Social. Even before voice assistants became ubiquitous, the auto industry recognized voice AI as a way to deliver safer, smarter, more natural, and — most importantly — hands-free in-car experiences.
In-car voice assistants have become more than just a way to pull up music and navigation, hands-free. They are becoming the standard for exceptional driving experiences by offering functionalities that are defining the future of the auto industry. As car manufacturers seek to differentiate themselves in a market increasingly saturated with the latest technological advancements, they’ll need to distinguish themselves with voice AI that surpasses user expectations and needs.