The report identifies retail, food service, and manufacturing as industries that could leverage the enormous amount of data collected in a single interaction. When the data quantity is multiplied by hundreds or thousands of sessions, businesses can accurately predict future user needs and begin tailoring customer experiences.
For many, privacy and security concerns continue to limit their willingness to engage with some of the larger MVAs. When brands own their own voice assistant and control the data and how it’s used, customer confidence can be restored by communicating data collection policies with assurances that data is anonymized and not shared with other entities.
For brands, owning your data is a further safeguard against third party MVAs moving into your markets with competing products armed with all your customer information. Even though your MVA of choice doesn’t have a directly competing product with you now, it’s not a guarantee they won’t in the future—especially if the data they collect shows a growing desire for your products or services.
Choosing to launch a brand-owned voice assistant doesn’t mean you should abandon the MVAs. Third party platforms are still good channels for marketing your product. What they don’t afford is the ability to build brand loyalty. Conversely, a brand-owned voice assistant can be designed to address the unique contexts and use cases of your customers, adding the greatest benefit to them and bringing the most value to your brand.
When natural language interfaces are added to mobile apps, voice becomes truly assistive as it replaces clicks and taps in a closed digital ecosystem. A branded voice experience allows brands to provide proprietary domain knowledge that can’t be found in the more generic third-party platform of an MVA.
When you’re ready to introduce a branded voice assistant, make it more easily discoverable by launching it wherever you’re currently doing business. A voice-enabled mobile app is the lowest hanging fruit for many brands and the customer demand is already there to support the effort.
According to a recent report by Voicebot.ai, nearly half (45.2%) of U.S. mobile users reported wanting voice interaction options on mobile devices. Another 30% aren’t sure, but may be more enthusiastic if those experiences prove to live up to the promises of ease, convenience, and increased functionality touted by the industry.