How Pandora Used Voice AI to Create a Frictionless Music Experience
Pandora users find easy, laid back, and highly-personalized music experiences with Pandora Voice Mode powered by the Houndify Voice AI platform.
Our partner Pandora, the largest streaming music provider in the U.S., has just introduced Voice Mode, a new, native smart assistant that allows listeners to control Pandora’s mobile app. With Voice Mode, users can discover new music using simple voice commands, providing an intuitive, hands-free experience that’s tailored for the unique tastes of each user. Starting today, Pandora will roll out access to Voice Mode to select listeners on iOS and Android, with general availability for all mobile users coming soon.
Powered by our Houndify Voice AI platform, Voice Mode features the customized wake-phrase “Hey, Pandora…,” which allows users to effortlessly control and continually refine their listening experience just by speaking naturally.
Voice Mode combines the Houndify platform’s advanced Natural Language Understanding technology with Pandora’s personalized machine learning search algorithms to respond to a wide array of requests.
Types of voice requests include:
Pandora’s uniquely predictive understanding of individual listener preferences is powered by its Music Genome Project — the richest dataset of music-listening information in the world.
Through the Houndify integration, in addition to the custom wake phrase “Hey, Pandora…,” we have also collaborated on an exclusive and customized branded voice, designed to represent the Pandora experience and demographic. This technology enables Pandora to offer the fastest, easiest, and most accurate way to play music in any voice-enabled streaming service.
Developers interested in exploring the Houndify platform can visit Houndify.com to learn more and register. The Pandora mobile app can be downloaded from Pandora.com, as well as on Apple App Store and Google Play Store.
For manufacturers and brands across industries, the imperative to provide a voice user interface is understood. What isn’t as clear is how to get there. Challenges, such as cost, time to market, and aligning to overall business goals, are some of the reasons many companies continue to “wait and see.”
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Voice assistants are increasingly the preferred method for users to search, ask questions, and complete tasks efficiently, quickly, conveniently, and hands-free. In 2020 alone, 45% of internet users searched via voice, according to We Are Social. Even before voice assistants became ubiquitous, the auto industry recognized voice AI as a way to deliver safer, smarter, more natural, and — most importantly — hands-free in-car experiences.
In-car voice assistants have become more than just a way to pull up music and navigation, hands-free. They are becoming the standard for exceptional driving experiences by offering functionalities that are defining the future of the auto industry. As car manufacturers seek to differentiate themselves in a market increasingly saturated with the latest technological advancements, they’ll need to distinguish themselves with voice AI that surpasses user expectations and needs.