Peugeot, Citroën, DS, Opel, and Vauxhall — Powered by Houndify
We’re pleased to announce our partnership with Groupe PSA.
When it comes to envisioning the future, our partners at PEUGEOT unveiled something special and forward-looking in preparation for the upcoming Paris Motor Show. In their own words leading with, “…boredom is not part of our DNA”, PEUGEOT announced its e-LEGEND CONCEPT car, with a vision for the future of driving that is both realistic and radically modern, while maintaining the elegance and heritage of the iconic brand. We are thrilled to have incorporated Houndify as the voice AI in-car assistant within the e-LEGEND CONCEPT.
This integration is part of our recently announced partnership with Groupe PSA to develop a cloud-based and conversational voice interface across the company’s portfolio of cars, including PEUGEOT, Citroën, DS, Opel, and Vauxhall models. Drivers will be able to experience Houndify voice capabilities in these cars starting in Europe in 2020.
The e-LEGEND CONCEPT experience is 100% autonomous, electric and connected, with a focus on immersive and customized driving. The Houndify integration powers the e-LEGEND CONCEPT’s voice-activated personal assistant that enables drivers to change their driving style, listen to their favorite playlist, or even open and close the vehicle doors seamlessly with a simple voice command.
The assistant responds with the digitized voice of Gilles Vidal, Style Director at PEUGEOT, delivered through FOCAL®, an acoustic architecture that ensures optimal sound diffusion.
Through the combined implementation of the Houndify platform and FOCAL, the e-LEGEND CONCEPT is specifically designed to enable new forward-looking sound functions including:
Additional features include the Responsive i-Cockpit, which allows drivers to select one of four driving modes; an iconic visual design rooted in the PEUGEOT heritage; elegant and luxurious interior materials; ergonomic and intuitive consoles, controls, and digital screens; and a 100% electric powertrain. For full details, see PEUGEOT’s press release.
The PEUGEOT e-LEGEND CONCEPT is presented at the 2018 Paris Motor Show, and a version will be adapted for production vehicles and available on PEUGEOT-brand products within two years. The future of driving has never looked — or sounded — better.
Features, such as edge and cloud technology, multiple-language capabilities, and voice commerce, are moving in-car voice experiences from step-by-step commands to conversational experiences that are frictionless and helpful to users, while offering auto OEMs more opportunities to expand into the world of e-commerce and voice payments—delivering real revenue and Return On Investment (ROI).
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Voice assistants are increasingly the preferred method for users to search, ask questions, and complete tasks efficiently, quickly, conveniently, and hands-free. In 2020 alone, 45% of internet users searched via voice, according to We Are Social. Even before voice assistants became ubiquitous, the auto industry recognized voice AI as a way to deliver safer, smarter, more natural, and — most importantly — hands-free in-car experiences.
In-car voice assistants have become more than just a way to pull up music and navigation, hands-free. They are becoming the standard for exceptional driving experiences by offering functionalities that are defining the future of the auto industry. As car manufacturers seek to differentiate themselves in a market increasingly saturated with the latest technological advancements, they’ll need to distinguish themselves with voice AI that surpasses user expectations and needs.