SoundHound, Inc. and its affiliates ( “SoundHound,”
“we,” “us,” or
“our” ), are committed to protecting your privacy.
It is our mission to empower products across the globe with technologies that provide
better user experiences, such as through our platforms that provide advanced voice and
conversational intelligence. We want you to have confidence in our products and
services and to know that any information we process from or about you or your devices
is adequately protected. This Policy describes how we collect, use, disclose, and
otherwise process information from or about you or your devices when you use:
- Our downloadable software and mobile applications (including applications for
tablets and other connected devices) provided by us, including the SoundHound and
Hound mobile applications ( “Apps” ),
- Our websites, www.soundhound.com, www.houndify.com, and
“Sites” ) and,
- A third party application or other product that incorporates our technology
through our Houndify program ( “Houndify-Enabled
Products” ), (collectively, the “
apply to any of the practices of a Houndify-Enabled Product other than our practices
expressly disclosed below. To understand how the provider of your Houndify-Enabled
Product processes your information, please refer to the provider’s privacy
onboarding the Services, you agree to the terms of this Policy.
Information We Collect
We may collect information from or about you or your devices from various sources
described below. If you do not provide your information when requested, you may not be
able to use our Services if that information is necessary to provide you with our
Services or if we are legally required to collect it. Where applicable, we indicate
whether and why you must provide us with your information, as well as the consequences
of failing to do so. Information Provided by You
- Registration Information. When you register to use the
Services, sign up for notifications or updates on the Services, or participate in our
surveys, we may collect your name, email address, zip code, gender, age, and any
other information that you provide to us.
- Midomi Member Profile and Other Information. When you
midomi, we may collect additional information from you, such as payment information
to facilitate media purchases. In addition, midomi may give you the option to provide
us with certain information about yourself
for your public profile (such as age, gender, hobbies, interests, zip code, state,
country, musical interests, tastes, influences, evaluations of other users' recordings,
photographs, and song files). Please note that any member profile information,
media, music, audio recording, image, comment, or any other content you post onto
midomi will become publicly available and may be collected and used by
- Social Network Information. If you choose to connect the
Services to your social network accounts (or other third party services or
applications, such as music or transportation providers), we may collect your profile
information (such as your name, gender, age, locale, email address, and profile
picture) and other information available on your social network account.
- Voice and Audio Information. When you ask to perform a
search with your voice or an audio recording, or when you use your voice to control
the Services (e.g., by singing or humming into the Services), we may collect voice or
audio interactions. We may also share your voice or audio interactions with
SoundHound contractors for quality control purposes. These contractors are under a
duty of confidentiality.
- Information Maintained on Your Device. When you use the
Services, and when you have enabled such collection in your device or App settings,
we may collect certain information maintained on your device to help us tailor our
Services to you, such as the contact information in your device’s address book,
your calendars, or pictures stored on your device. Information Obtained from
Your Interactions with our Services
- Usage Information. When you use our Services, our servers
may automatically collect information about how you use the Services, such as what
you search for and what you look at.
- Device Information. When you use our Services, our
servers may automatically collect information about the device and software you use
to access our Services, such as the operating system, hardware model, application or
browser version, and unique identifiers associated with your device, such as your
device’s advertising identifiers.
- Location Information. When you use the Services, and
when you have enabled such collection in your device or App settings, we may collect
location information that your mobile device or browser provides. Depending on how
you access the Services, we may receive precise geolocation information from GPS,
WiFi, or cell tower location, or rough location information.
- Log Information. When you use our Services, our servers
may automatically collect system logs or similar information about your interaction
with the Services from your browser. This may include information such as IP address,
browser language, date and time of access, browser type or the domain from which you
are visiting, web-pages you visit, search terms you use, features you click on and
- Cookies and Similar Technologies . When you use our
Services, our servers may automatically collect additional website usage data to
improve our Services. A cookie is a small data file that we transfer to your Internet
enabled device for security purposes and to improve our Services by providing
technical details about your session. A session cookie enables certain features of
our Services and is deleted from your computer when you disconnect from or leave the
Services. A persistent cookie remains after you disconnect from or leave the Services
and may be used on subsequent visits. This automatically collected information may
include your IP address or other device address or ID, web browser and/or device
type, the web pages or sites that you visit just before or just after you use the
Services , the pages or other content you view or otherwise interact with on the
Services, and the dates and times that you visit, access, or use the Services. We use
this information to provide you with our Services and tailor them to you by gathering
and remembering information about your preferences. Most web browsers automatically
accept cookies, but you can usually modify your browser settings to decline cookies.
This may prevent you from taking full advantage of our Services. You can also learn
- Third-party Analytics Tools. We
use analytics providers such as Google Analytics Demographics and Interest Reporting,
analyze information about use of the Services and report on activities and trends.
These services may also collect information regarding the use of other websites, apps
and online resources. You can learn about Google’s practices by going to
and opt out of them by downloading the Google Analytics opt-out browser add-on,
available at https://tools.google.com/dlpage/gaoptout.
How We Use Your Information
We use information from or about you or your devices for the following purposes:
- To provide and improve our Services and to improve the relevance of information
provided to you by our Services, such as by personalizing your user experience;
- To communicate with you and to respond to your inquiries;
- To update your status on your social networks, to send messages on your behalf to
your social networks, and to provide other features and services to you;
- To refine and improve our audio recognition capabilities, and to respond to
requests, searches, or commands you speak into the Services;
- To facilitate the connection of third party services or applications, such as
social networks, music streaming services, and transportation providers;
- To send you marketing communications and other types of offers or advertisements,
which may be tailored to you, based on information such as your interests and
preferences, and to improve the relevance of advertisements displayed to you. For
example, we may send you an email to alert you about product upgrades, special
offers, updated information and other new products and services.
- To enforce legal rights and to comply with the law;
- To comply with an order from a government entity or other competent
- To prevent or address potential or actual injury or interference with our rights,
property, operations, customers or others who may be harmed or may suffer loss or
- To protect our rights, prevent fraud and/or comply with judicial proceeding,
court order, or legal process served on SoundHound;
- For other purposes for which we provide specific notice at the time of the
collection of the information.
How We Share Your Information
We do not share or otherwise disclose information we collect from or about you,
except as described below or otherwise disclosed to you at the time of the collection.
Please note that for our midomi website at http://www.midomi.com, any member profile information,
media, music, audio recording, image, comment, or any other content you post onto
midomi will become publicly available and may be collected and used by
We may share the information we collect from or about you with:
- Our affiliates;
- Our service providers performing services on our behalf (e.g., Site hosting
providers and other parties who assist us in operating our Site, conducting our
business, or serving our customers). In addition, we may also share your voice or
audio interactions with SoundHound contractors for quality control purposes. These
contractors are under a duty of confidentiality;
- Business partners, such as developers who provide Houndify-Enabled Products. If
you are using a Houndify-Enabled Product, we may share certain usage and limited
voice and audio information with the developer of that application to help them
provide or improve their product;
- Third parties, such as law enforcement entities or parties involved in a
corporate transaction if (i) we are required to do so by law or in response to legal
process, (ii) to enforce our site policies, or (iii) protect ours or others’
rights, property, or safety or (iv) in the event we are involved in a merger,
acquisition, financing due diligence, reorganization, bankruptcy or liquidation where
the business will not continue as a going concern, receivership, sale of assets, or
transition of our Services to another provider, then any information we collect may
be sold or transferred as part of such a transaction as permitted by law and/or
- Third parties, such as our vendors, suppliers, advertisers, and analytics
companies to improve our Services and the relevance of the content provided by those
third parties. This information is shared in aggregate form, except for certain
interactions you make with advertising content (for example, when you click on an ad
to upgrade an App).
- We do not share information about our own cookies with third parties. If you
opt-in to our analytics and advertising cookies, third parties can access cookie
information only from their own cookies. We utilize third-party analytics, including
Google Analytics Demographics and Interest Reporting, to understand our users better
so that we can improve our Services to you. We may also share anonymous demographic
and age data with our advertising partners;
- Third parties, with whom you can share data through the functionality provided by
the Services for sharing or exporting your search results.
Individuals Located in the EU
Residents in the European Union are entitled to certain rights with respect to
personal information that we hold about them under the General Data Protection
Regulation (GDPR). We may also rely on various legal grounds to collect, use, and
otherwise process your information, including when:
- We need your information to provide you with services and products requested by
you, or to respond to your inquiries;
- We have a legal obligation to process your information;
- We or a third party have a legitimate interest in using your information. In
particular, we have a legitimate interest in using your information to ensure and
improve the security and performance of our Service, to anonymize your information,
to carry out data analyses, and to protect us or our business partners against fraud.
We may also collect your Personal Information to record your requests to exercise
your rights and to verify your identity for such requests.
- In some limited cases, we may also have a legal obligation to collect information
from you, in response to lawful requests by public authorities, including to meet law
- Consent you provide where we do not rely on another legal basis. Consent may be
withdrawn at any time.
Your Rights and Choices
You may limit some of the information we collect as follows:
- Location Information. You may stop our collection of
location information in one of our Apps by managing your App settings or turning off
location services for your device, if your device allows you to do so. Please refer
to your device’s settings or user manual for instructions on how to turn off
- Contacts. You may enable or disable the sharing of
contacts information to improve voice recognition in Hound via the
“Contacts” switch in the settings page.
- Personalized Advertising. You may opt-out of the
processing by advertising service providers who may collect certain information from
you when you use our Services and may use that or other information to serve you with
advertisements that may be of greater interest to you. Some of these service
providers are members of the Network Advertising
Initiative or the Digital Advertising
Alliance. If you do not wish to receive personalized ads in our
Services, please visit the opt-out pages for those organizations to learn about how
you may opt out of receiving personalized ads from member companies.
- Advertising Identifiers. You may opt out of our use of
your mobile device’s advertising identifier to serve personalized advertising
in our Apps by enabling the global interest-based advertising opt-out option
appropriate to your device. Please note that opting out via this setting will not
affect our use or sharing of any information we have already collected. For more
information regarding these advertising identifiers and their options, please visit
for Android devices or https://support.apple.com/en-us/HT202074
for iOS devices.
- Marketing Communications. Any marketing emails we send
you will contain instructions for how to unsubscribe from receiving future marketing
communications. Please note, however, that you may still receive administrative
announcements, such as service disruptions, via email even if you unsubscribe from
- Do Not Track. Some browsers provide you with a way to
signal that you do not want your browsing activity to be tracked. The Services may
not currently respond to a Do Not Track ("DNT") or similar signal, as we are awaiting
consensus from the Internet policy and legal community on the meaning of DNT and the
best way to respond to these signals.
If you choose not to provide us with information we collect, some features of the
Services may not work as intended without access to these sorts of information. For
example, navigation features in our Apps need access to your location to work properly
and responses to voice queries that involve contacts’ information will not work
as well without knowing the spelling of your contacts. In some countries, and in
particular if you are located in the EU, you may have the right to:
- Request access to and receive information about the information we maintain about
you, to update and correct inaccuracies in your information, to restrict or to object
to the processing of your information, to have the information anonymized or deleted,
as appropriate, or to exercise your right to data portability to easily transfer your
information to another company.
- Withdraw any consent you previously provided to us regarding the processing of
your information, at any time and free of charge. We will apply your preferences
going forward and this will not affect the lawfulness of the processing before your
- In addition, you may also have the right to lodge a GDPR complaint with a
supervisory authority, including in your country of residence, place of work or where
an incident took place. A list of Supervisory Authorities is available here:
Those rights may be limited in some circumstances by local law requirements. You may
exercise your rights by contacting us as specified below. We will respond to any
complaints as soon as possible and within thirty (30) days, but we may first need to
request additional information from you to confirm. If you reside in an applicable
jurisdiction and would like to exercise your rights in relation to information from or
about you, you may contact us at [email protected] or write to
us at Attn: Privacy Group, 5400 Betsy Ross Drive, Santa Clara, CA, 95054, U.S.A.
In your request, please make clear which information your request relates to and
provide your name, address, email address, and telephone number so that we can attempt
to find your information and contact you regarding your request. We may also need to
verify your identity before implementing your request. Please note that we may need to
retain certain information for recordkeeping or legal compliance purposes and/or to
complete any transactions that you began prior to requesting such change or deletion.
We may transfer information from or about you or your devices to countries other than
the country where you are located (including the United States), which may not have the
same data protection laws as your jurisdiction. For more information regarding our
compliance with the Privacy Shield Frameworks to authorize these data transfers, please
review the section Privacy Shield Frameworks below. In
addition, we enter into Standard Contractual Clauses issued by the European Commission
with our business partners where appropriate.
California Privacy Rights
If you are a California consumer, you have the following rights:
- The right to know what personal information is being collected about you.
- The right to know whether your personal information is sold or disclosed and to
- The right to say no to the sale of personal information.
- The right to access your personal information.
- The right, in certain circumstances, to delete the information you have provided
- The right to equal service and price, even if you exercise your privacy
Request for Information and Deletion. California consumers
have the right to request, up to twice in a 12-month period, that a business that
collects personal information about the consumer disclose to the consumer the
information listed below for the preceding 12 months. We have the right to request
verification of your identity for all requests for information.
- The categories of personal information it has collected about that consumer.
- The categories of sources from which the personal information is collected.
- The business or commercial purpose for collecting or selling personal
- The categories of third parties with whom the business shares personal
- The categories of personal information that the business sold about the consumer
and the categories of third parties to whom the personal information was sold, by
category or categories of personal information for each third party to whom the
personal information was sold.
- The categories of personal information that the business disclosed about the
consumer for a business purpose.
- The specific pieces of personal information it has collected about that
To make such a request, please contact us at [email protected] or
mail us at the address below.
Do Not Sell My Personal Information. California consumers
have the right to opt out of the sale of the consumer’s personal information. To
make such a request, please contact us at [email protected] or mail us
at the address below.
Third Party Marketing. California Civil Code Section
1798.83 permits you to request information regarding the disclosure of your personal
information to third parties for the third parties’ direct marketing purposes.
SoundHound does not share your personal information with third parties for the third
parties’ direct marketing purposes.
Privacy Shield Frameworks
SoundHound complies with the EU-US Privacy Shield Framework and the Swiss-US Privacy
Shield Framework as set forth by the US Department of Commerce regarding the
collection, use, and retention of personal information from European Union member
countries, United Kingdom and Switzerland transferred to the United States pursuant to
Privacy Shield. SoundHound has certified that it adheres to the Privacy Shield
Principles with respect to such data. If there is any conflict between the policies in
Privacy Shield Principles shall govern. To learn more about the Privacy Shield program,
and to view our certification page, please visit https://www.privacyshield.gov and
With respect to personal data received or transferred pursuant to the Privacy Shield
Frameworks, SoundHound is subject to the regulatory enforcement powers of the U.S.
Federal Trade Commission. Pursuant to the Privacy Shield Frameworks, EU, United Kingdom
and Swiss individuals have the right to obtain our confirmation of whether we maintain
personal information relating to you in the United States. Upon request, we will
provide you with access to the personal information that we hold about you. You may
also may correct, amend, or delete the personal information we hold about you. An
individual who seeks access, or who seeks to correct, amend, or delete inaccurate data
transferred to the United States under Privacy Shield, should direct their query to
[email protected]. If
requested to remove data, we will respond within a reasonable timeframe.
We will provide an individual opt-out or opt-in choice before we share your data
with third parties other than our agents, or before we use it for a purpose other than
which it was originally collected or subsequently authorized. To request to limit the
use and disclosure of your personal information, please submit a written request to
parties to perform services on our behalf. If we transfer personal information received
under the Privacy Shield to a third party, the third party's access, use, and
disclosure of the personal data must also be in compliance with our Privacy Shield
obligations, and we will remain liable under the Privacy Shield for any failure to do
so by the third party unless we prove we are not responsible for the event giving rise
to the damage. We may be required to disclose personal information that we handle under
the Privacy Shield in response to lawful requests by public authorities, including to
meet national security or law enforcement requirements.
In compliance with the Privacy Shield Principles, SoundHound commits to resolve
complaints about your privacy and our collection or use of your personal information
transferred to the United States pursuant to Privacy Shield. European Union and Swiss
individuals with Privacy Shield inquiries or complaints should first contact SoundHound
by email at [email protected].
SoundHound has further committed to refer unresolved privacy complaints under the
Privacy Shield Principles to an independent dispute resolution mechanism, the BBB EU
PRIVACY SHIELD, operated by the Council of Better Business Bureaus. If you do not
receive timely acknowledgment of your complaint, or if your complaint is not
satisfactorily addressed, please visit http://www.bbb.org/EU-privacy-shield/for-eu-consumers for more information and to file a complaint. This service is provided free of charge
If your Privacy Shield complaint cannot be resolved through the above channels,
under certain conditions, you may invoke binding arbitration for some residual claims
not resolved by other redress mechanisms. See Privacy Shield Annex 1 at
Security and Data Retention
SoundHound maintains an information security program designed to safeguard the
systems that collect, process, and store the information we collect from or about you
or your devices, including against threats of compromise, theft, or destruction.
Unfortunately, no information storage system can be guaranteed to be 100% secure, and
we cannot ensure or warrant against all forms of attack or compromise caused by
unintentional errors, omissions, or malicious actors.
By using our Services, you expressly consent to the storage of the information we
collect, including your registration information, location information, and recordings
of your voice, in a form associated with your device identifiers.
We retain information from or about you or your devices for so long as necessary to
necessary for these purposes, we delete it or keep it in a form that does not identify
you, unless we are required by law to keep this information for a longer period. When
determining the retention period, we take into account various criteria, such as the
type of products and services requested by or provided to you, the nature and length of
our relationship with you, possible re-enrolment with our products or services, the
impact on the services we provide to you if we delete some information from or about
you, mandatory retention periods provided by law and the statute of limitations.
Children 13 and Under
Unfortunately, our Sites and Apps are not meant for children under age 13. By using
the Sites or Apps, you represent that you are 13 years of age or older. If you are
under 13, do not use the Sites or Apps or send any information about yourself to
We do not knowingly request or collect personal information from anyone under the
age of 13 without requiring parental consent. If a parent or guardian becomes aware
that his or her child has provided us with information without their consent, he or she
should contact us at [email protected]. We will
delete such information within a reasonable period of time.
Third Party Apps and Links to Third
the practices of a Houndify-Enabled Product other than those expressly disclosed above)
to other sites, services, applications, or online stores. For example, if you use
sharing features to send a tweet or to post on a social network, the information you
send will be visible to others.
To understand how other sites, services, applications, and online stores handle your
information, please refer to their respective privacy policies.
Changes to this Policy
do, we will post the changed policy on our Sites and in the Apps, and we will revise
the Effective Date listed below. At our discretion, we will make reasonable efforts to
notify you of material changes, by email to any address you may have provided to us,
through a pop-up window on the Sites or in the Apps, or other similar mechanism as
appropriate under the circumstances. By continuing to use the Sites or Apps after we
are collecting, using, and sharing your information.
SoundHound, Inc. is responsible for processing your information. If you have any
questions, comments, or concerns about our processing activities, please email us at
or write to us at Attn: Privacy Group, 5400 Betsy Ross Drive, Santa Clara, CA,
Last Updated: December 2019