Only 21% of consumers say automated service beats a human. But after watching a single 90-second demo of a capable AI agent, 71% of those same consumers rated it better than the automation they actually meet. Even among people who want no AI involved at all, 55% said so.
Consumers aren't rejecting AI. They're grading the category on the legacy automation they've encountered. The work ahead for companies is proof, not persuasion.
Watch as Todd Pruzan from HBR and Mike Zagorsek, Chief Operating Officer of SoundHound AI, unpack why the work ahead is proof, not persuasion, and what it means for the people building these systems.
This webinar will uncover:
- Why daily AI habits, not age or income, predicts who will let a brand run their service with AI
- Why the most trusted thing an agent can do is know when to hand off to a person
- What separates consumers who'll let an agent spend $200 from those who won't
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