From Cockpit to Checkout: How OEMs Can Unlock $35 Billion+ Revenue With Voice Commerce
New In-Vehicle Platform for Commerce
Automakers face challenges hitting strong revenue goals as margins shrink, car owners hold onto vehicles longer, and upstart brands increase competition in the industry.
The emergence of a significant new opportunity — voice commerce — presents an unprecedented moment for automakers to reach new revenue targets and gain competitive advantages.
Voice commerce lets drivers make hands-free, voice-enabled purchases while on the go, turning the car into a new platform for commerce.
What's inside the report
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Massive market opportunity
$35+ billion revenue opportunity for OEMs
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Strong consumer demand
73% of drivers express interest in using in-car voice commerce for purchases, 77% prefer it over the drive-thru experience
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Multiple revenue streams
OEMs can monetize voice commerce through transaction fees, subscription services, advertising revenue, and valuable consumer data insights
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Competitive advantage timing
Early-adopting automakers can establish market leadership with a fast-mover advantage
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Dig in to learn how your brand can seize this multi-billion dollar opportunity.
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